According to Product Hunt data, there are more than 4 digital marketing tools launched every 24 hours.
That is to say, for every 1 year, there are over 1,460 online marketing tools to choose from to promote your business online.
This is a huge problem as 80% of startup businesses fail in their first 18 months, while a substantial chunk of those failures is allotted to their inability to locate their target audience.
I also believe that not using the right digital marketing tools is also a contributing factor.
Luckily for you, I have curated this list of 21 must have digital marketing tools you need when starting a business in 2019, to help you launch your business successfully while giving you that competitive edge you seek.
Are you ready to grow your business through digital marketing?
If Yes, then let’s begin.
How fast do you think you will succeed by learning from the lessons of failed products and startups directly from the founders and makers in your industry?
Almost immediately, right?
How Not To Launch is a curated list and publication of stories on failure — it’s a guide on what to avoid when launching your product/company/startup.
Just as success stories are good to the ear, there are so little to learn from them.
As business owners, you will agree with me that true lesson lies in failure — on what not to do.
Apart from the sleek design, the thing I love most about this app is how the stories are organized via tags, market type, category, and funding level, so that you can find the perfect launch story to mirror your own.
I know you might have heard of some other great email marketing platforms like Aweber, Sendlane and so on.
But, there are things I like about MailChimp that makes them stand out above every other email marketing platforms.
- Easy to integrate with other apps: Almost every online business apps provide an easy way to integrate your MailChimp account with them.
- Easy to use/strong community: Apart from their great user interface, MailChimp has a strong community of marketers/business owners creating “How To” videos and articles, on how to use MailChimp.
- Startup Friendly: Mailchimp offers a FREE plan for those with less than 2,000 subscribers and doesn’t send more than 12,000 emails per month.
They provide an opportunity for you to learn how email marketing works without burning out cash and getting lost in the process.
The ultimate goal for every online marketing campaign is Conversion.
And for a business to remain profitable and grow, they need a winning lead generation strategy to attract and convert visitors.
With this software, you have access to
- Publish unlimited landing pages
- Drive traffic and generate qualified leads
- Automatically integrate your favorite online marketing apps to add leads to an email list
- Easily run a/b test to your landing pages and increase conversions
With everything you need in one place to drive traffic, qualify leads and increase conversions, this will help you to achieve greater success while starting out.
This is one of the best free tools from Google and can dramatically change the stride of your business if you know how to use it.
It provides you with a clear insight on factors that can help turn the needle in your business.
Such as which demographics, gender is interested in your business and what traffic source, keywords are yielding the best juice to your products/business.
With these pieces of information, you can better channel your marketing strategy towards those data that are yielding positive results to your business.
Installing this earlier on is a good decision that will help you figure out what’s happening in your business and the best step to take.
5. Product Hunt
The smartest marketers are not the most skilled, rather the most informed.
To stay on top of the industry, you need to be aware of the latest tools and strategies to get things done (easily and efficiently).
Product Hunt is a daily feed of launched products, it helps to find the latest tools and products. It also opens up a new channel for you to promote your own product launches.
What I like most about Product Hunt is the easy access to Users who are using similar products and are ready to try out yours.
Neil Patel the co-founder of Neil Patel Digital currently releases his free keyword research tool Ubersuggest 3.0
Ubersuggest is a keyword research tool that now supports domain level metrics.
With this free tool, you can now see how many keywords a domain ranks for, the number of backlinks, referring domains, the number of paid keywords a site is bidding on, the total estimated search traffic, how much the organic traffic worth and more.
This is definitely great for new bloggers/marketers who can’t afford SEMRUSH or ahrefs.
Nice one Neil!
Buzzsumo is undoubtedly one of the most important tools for SEO and content marketing.
It helps you identify what content is performing well in a niche or with an audience, saving you a whole bunch of time of creating content no one wants to read.
This tool provides great insight and removes unnecessary guesswork in content marketing.
If you have been in the business of content marketing you must have known how hard it is to keep your team of content creators organized.
CoSchedule is a great organizational tool that can help you and your online marketing team immensely.
For example, It helps in keeping your editorial calendar on track, you can set up a realistic workload for everyone in your team, monitor their progress, assign or reassign tasks to team members and more.
CoSchedule also has an amazing tool called Headline Analyzer which helps you to write great headlines so your content drives more clicks and traffic.
But, the CoSchedule is not the only tool that can perform these tasks but is super easy to use when compared to others.
Hubspot has grown into a very big brand, offering different types of products from marketing, sales and CRM software.
For the sake of this post, let’s focus on the four FREE tools that will make your life easier.
- Blog Ideas Generator: Feeling content block? don’t scream yet -even top marketers do. With HubSpot blog ideas generator, you can input five keywords and have it generate thousands of blog post ideas.
- Website Grader: This tool helps you grade your website in terms of search engine optimization, mobile responsiveness, security and more.
- Invoice template generator: This tool helps you to generate professional invoices you can send out to your clients.
- Email Signature: If you need a snazzy email signature, this tool can help you generate that in minutes.
The tools mentioned here are not the only free tools and features that HubSpot offers, but I believe they are the most helpful while starting out.
We can’t deny the fact that social media plays a big role in the success of any company in this digital era. It cannot be ignored.
Tools like Hootsuite comes in handy as it allows you to schedule social media posts in advance, saving you loads of time.
With Hootsuite you can manage all your social media accounts using one dashboard, reply to comments and mentions without leaving your dashboard.
Using tools like this will not only save you time but help you to stay active in all your social media accounts.
In Life or business, your first appearance determines how much value your client or audience will place on you.
Now I’m not talking about your physical appearance.
Just as you give more attention to error-free emails or articles than those with grammatical errors, that’s exactly the way your clients and audiences behave.
With Grammarly, you’re sure your messages, documents, and social media posts are clear, mistake-free, and impactful.
Even if you’re not a Professional writer, this tool can help you convey your message in the best way to suit your audience while staying error-free.
You will be amazed at how this tool can detect grammatical errors and offer a suggestion.
To make sure all your files are intact and easily accessible anywhere at any time, you need a cloud-based software like Dropbox.
Dropbox is a great tool that can also help your team to be organized.
Not only does it provide an opportunity for you to store your files in the cloud -which I believe is the safest way to store files, but it also allows you to collaborate in real time on the same doc with your team using Dropbox paper.
To get your team up to speed and tackle projects efficiently, make use of Dropbox.
13. Google Alerts
According to Inc.com, 91 percent of people regularly or occasionally read online reviews, and 84 percent trust online reviews before buying a product or service.
You have to make sure that you set up Google alert accurately to monitor your business name, website or any other keywords you are interested in.
This helps in improving your online reputation, in case someone drops a bad review or experience about your business. You can quickly jump into the thread and set things straight before it spreads out.
This will not only protect your brand identity but it builds trust in the minds of your potential customers who might have stumbled upon the review and were satisfied with how promptly you were able to respond. Meaning, if they have any issue with your business, you will be there to help out.
14. Google Trends
Google trends are not all about finding the hottest topics in your industry.
You can use google trends to measure your business against your competitors.
This can help you understand how well their business is doing against yours and which region they were getting the most traffic.
Although this doesn’t provide us with much detailed information on traffic source, top competitors and more and that brought us to the next tool.
15. Similar Web
With Similarweb you get access to more detailed information on your competitors, such as the top referring sites, traffic sources and other things.
But what I love most about the site is the ability to compare your site to your competitor side by side.
This helps you understand where your competitors are performing more than you so that you can work towards improving those areas.
If you suck at a design like me, then you need Canva to make your work visually appealing.
Canva provides a drag-and-drop feature and layout you can use to create a design for your social media and web post.
It doesn’t matter if you are a designer or not, use canva to improve the visibility of your work.
Freepik is my first choice in sourcing for high-quality graphics resources for my marketing strategy.
It provides unique and top-notch quality designs you can hardly see anywhere else for FREE.
With Freepik, you can get access to high-quality vectors, stock photos, PSD files and icons for your marketing needs.
Nowadays, people tend to consume video-based content more than their writing counterparts.
And I advice uploading your videos on YouTube than any other streaming site because of how easily Google can rank it, making it more visible to a larger audience.
To build credibility and grow your brand in this era, you need to have a solid base of video content that can help you form a relationship with your audience.
It’s no longer a hidden factor that Google tends to rank websites that loads faster more than the slow loading ones.
To know how fast your website loads both on mobile and desktop, go to google pagespeed insights and input your website URL.
This tool provides detailed information on how to optimize your website for better performance.
If you’re not a developer or doesn’t understand the reports, you can easily download the report and send to your developer to help fix the issues.
20. RankMath SEO
Rank Math SEO plugin is an all in one SEO plugin that can help you better optimize website content for SEO.
It has the ability to handle multiple tasks using one plugin, which frees up your system resources and makes WordPress website faster.
And that’s not the best part,
There are so many features in Rank Math SEO plugin that is not available to Yoast SEO free version such as,
- Ability to track keyword ranking
- Ability to optimize up to 5 keywords
- Simple setup wizard
- Advanced SEO analysis tool
- Advanced redirection manager
If you’re just starting out and don’t have the budget for the Yoast premium plugin, go with the Rank Math SEO plugin as it will provide all you need to achieve a better ranking in Google.
Yes, I save the best for the last.
Ahrefs is your all-in-one SEO tool that can help you audit your website, explore competitors, research keywords and backlinks.
A recent study made by Matthew Woodward shows that ahrefs have more accurate data when compared to its counterpart such as Majestic SEO.
A little downside about ahrefs is that it’s a bit costly. But it can provide you with the accurate data you can use to outrank your competitors if you know what you are doing.
Currently, they are running a $7 trial for 7 days, you can check it out and start improving your search rankings.
Most of the tools mentioned in this article have their counterparts, but I stick to the ones I hope will best streamline your process while starting out.
If there are any other digital marketing tools that helped you successfully launched your business online, please share your thoughts in the comment section and also if you find value in this post, do Share It!